The Power of the National Parks

The Power of the National Parks

What's so special about 87?

Our pricing has changed on nearly every product, and to some, it seems to have landed on a not so familiar number; 87.

1987 was the first year I visited a national park. I was 3 years old and my father was taking a fellowship course at Colby College in Maine one summer. My parents took my sister and I to Acadia National Park and I've been hooked ever since! 

acadia national park

I decided to name one of our first scents (Acadia) after the first park I visited. It's also the park I keep going back to over the years. Here's a picture from our 1997 visit of us recreating the original pose (we forgot the juice box):

Since then, I've been to dozens of national parks and continually seek inspiration from each one. I wanted our pricing to be as intentional as our products are. With as much time and effort that goes into creating high quality beard care products, we should do the same when it comes to pricing them. Everything we do reflects who we are and has purpose, and we strive to continue to be the best in beard care. 

Our most recent trip in 2017:

If you haven't been to a park, I highly recommend it. Even if it's just a quick day trip, it will change your life! Here's a link to the national parks near you: LINK

Get out and explore more!

- Jason



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